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Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Available: Copies:

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

Processor Board's "Got Milk?" From Print to Television to Out-of-Home/Experiential --

Available: Copies:

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

Available: Copies:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Project for Creative Nitpickers Out-of-Home Advertising and Promotion Successful Yellow Pages Advertising

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out-of-home

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

and Direct Mail. 17. Using Out-of-Home, Exhibitive, and Supplementary Media -- Epilogue: The Complete

Available: Copies:

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