Search Results for Information behavior.

4 Results Found

0000IIE

Arens, William F.

Format:

Books

Publication Date

2008

Excerpt:

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

Available: Copies:

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

Available: Copies:

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

Available: Copies:

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5

Available: Copies:

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