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1. 
Cover image for Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
principles and practical information students and working professionals can use. Drawing on personal
Available: Copies:
2. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
information processing theory in advertising -- Socio-cultural theory in advertising -- Levels of explanation
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404
Available: Copies:
4. 
Cover image for The concise encyclopedia of communication
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2015
Excerpt: 
Information resources.
Available: Copies:
5. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
information students and working professionals can use. Drawing on their own personal experience as award
Available: Copies:
6. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Breakthroughs -- Humour -- Shock -- Identity change -- Generation gap -- Information -- Propaganda and ethics
Available: Copies:
7. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
significant information and insights at the beginning of the process instead of in drips and drabs during the
Available: Copies:
8. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828
Available: Copies:
by 
Solomon, Robert.
Format: 
Books
Publication Date 
2008
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838
Available: Copies:
10. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
by 
Dahl, Gary.
Format: 
Books
Publication Date 
2007
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0826
Available: Copies:
12. 
Cover image for There's a Tsotsi in the boardroom : winning in a hostile world
by 
Kuzwayo, Muzi.
Format: 
Books
Publication Date 
2007
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714
Available: Copies:
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