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1. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Borrowed Interest -- Example: Oscar Meyer Bacon -- AdError Three Using Spokespeople Who Are Irrelevant to
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2. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Conflict of interest with the ad agency -- Competitive pressure -- Incentive system -- Budgeting system
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