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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Organizing for advertising and promotion: the role of ad agencies and other marketing communication
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2. 
Cover image for Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Importance of International Markets -- The Role of International Advertising and Promotion -- The
Available: Copies:
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