by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
-- Organizing for advertising and promotion: the role of ad agencies and other marketing communication
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2015
Excerpt:
creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Importance of International Markets -- The Role of International Advertising and Promotion -- The