by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
of advertising research -- Uses of advertising research -- Research ethics.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International
Limit Search Results
Narrowed by: