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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion, 7E to equip you with the tools, knowledge, and practice to get
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2. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ by Carrie La Ferle and Wei-Na Lee -- The reflexive game : how target and agent persuasion knowledge
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3. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
interactivity / Sally J. McMillan and Jang-Sun Hwang -- Impact of 3-D advertising on product knowledge, brand
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by 
Mackay, Adrian.
Format: 
Books
Publication Date 
2005
Excerpt: 
and directory advertising. The specialist knowledge gained from the contributors provides a valuable
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5. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge
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6. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about
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