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Print
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
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2. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
, using language powerfully and originally--as well as the wide variety of media and advertising genres
Available: Copies:
3. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Vocabulary of Advertising -- Every Language Needs a Vocabulary -- The Bask Terms of AdSpeak: They'll Change
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by 
Kelly-Holmes, Helen, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Language.
Available: Copies:
5. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
language -- Measuring effectiveness -- Regulating advertisements -- Postscript : advertising in crisis.
Available: Copies:
6. 
Cover image for Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language
Available: Copies:
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising language.
Available: Copies:
by 
Saunders, Dave, author
Format: 
Books
Publication Date 
1997
Excerpt: 
culture and the language of everyday life. It examines some controversial advertisements of recent years.
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