7 Results Found
0000000IIE
1.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation
2.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
brand promotion -- Market segmentation, positioning, and the value proposition -- Research in
by
Seeco, Louis Itumeleng.
Format:
Books
Publication Date
2010
Excerpt:
Market segmentation -- South Africa.
4.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
5.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
6.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
7.
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy. 6. Information Gathering