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1. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
staking out market share -- Goals, objectives, strategies, and budgets -- pt. II. Sharpening your
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2. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the
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