Integrated marketing communication / Mulder, D. (Dalmé)

Integrated marketing communication / Van Heerden, Neels, 1957-

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

communities that buy -- Support media: everyone out of the box -- Direct marketing: hitting the bull

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Direct marketing.

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

Direct marketing.

Branding (Marketing)

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward