situate the key concepts of marketing communications from the perspective of advertising agencies and

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Advertising and promotion : an integrated marketing communications perspective / Belch, George E

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

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Advertising and promotion : an integrated marketing communications perspective / Belch, George E

: drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15