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1. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
of advertising research -- Uses of advertising research -- Research ethics.
Available: Copies:
2. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
4. 
Cover image for Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing communications planning -- Advertising agencies : organising creative work -- Strategy and
Available: Copies:
5. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
7. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
8. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
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9. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
10. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Marketing for a new century.
Available: Copies:
11. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
12. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
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