by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
of advertising research -- Uses of advertising research -- Research ethics.
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
Marketing.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2015
Excerpt:
marketing communications planning -- Advertising agencies : organising creative work -- Strategy and
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
Branding (Marketing)
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Marketing for a new century.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
McGraw-Hill/Irwin series in marketing.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
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