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11 Results Found

00000000000IIE

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

attract smaller niche markets, and where alternative media is headed. Key features of this book include

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

and Testing -- Rough Art, Copy, and Commercial Testing -- Pretesting of Finished Ads -- Market Testing

Available: Copies:

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Market segmentation -- South Africa.

Available: Copies:

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

How to market, advertise, and promote your business or service in your own backyard / Egelhoff, Tom.

Available: Copies:

There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Excerpt:

reliability organisations -- The victory of the underdogs -- The Jo'burg City Deep Market -- The market

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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7

Available: Copies:

Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2005

Excerpt:

Sisomo : the future on screen : creating emotional connections in the market with sight, sound and

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The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

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Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Emerging Markets / Luxury of Disruption / Insights / Connections / New Business Model / Conclusion /

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10.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

programmes for foreign markets. The text presents an overview of the cultural, economic, legal, political and

Available: Copies:

11.

Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Persuasive communication Target markets Direct marketing.

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