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1. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
2. 
Cover image for Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
3. 
Cover image for Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
5. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
't Fall In Love -- Case History: Vaseline Petroleum Jelly -- Case History: Anacin -- 14. Whats In A Name
Available: Copies:
6. 
Cover image for Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
that are being used by big-name brands, non-profit organizations and individuals to promote themselves
Available: Copies:
7. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
tens -- 20. Ten questions to ask before you choose a name -- 21. Ten ideas to embrace and ten to avoid
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9. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products.
Available: Copies:
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