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000IIE
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1. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
The fall of advertising and the rise of PR / Ries, Al.
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3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR
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