Personality ; Two-fers: Comparisons, Before and After, and Other Dualities ; Reversal ; Visual Metaphor

of AdSpeak: Sharpen Your Tongue... -- Brand Identity and Equity -- "Ownability" -- Brand Personality

harder -- Brand personality -- Moving people -- Art or pollution -- Launch -- Credits.

headline -- The power of fact -- Testimonials : the power of personality -- "Two-fers" : comparisons