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1. 
Cover image for The advertising handbook
The advertising handbook
by 
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and
Available: Copies:
2. 
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting
Available: Copies:
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