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Print
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Context planning and channel innovation : reading pack / Independent Institute of Education. Vega
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Context planning and channel innovation : reading pack / Independent Institute of Education. Vega
Available: Copies:
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
The nuts 'n bolts of media planning : a comprehensive industry guide / Belter, Luisa.
Available: Copies:
4. 
Cover image for Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Format: 
Books
Publication Date 
2005
Excerpt: 
Space race : an inside view of the future of communications planning / Taylor, Jim.
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
8. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media
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9. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9
Available: Copies:
10. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand
Available: Copies:
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
12. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Advertising media planning.
Available: Copies:
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