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1. 
Cover image for Advertising is dead : long live advertising!
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
"Twenty years ago an advertiser could reach eighty percent of the American population with just
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2. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
an aging population. You'll also find entertaining and perceptive commentaries from such industry
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