Advertising in modern and postmodern times

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Title:

Author:

Odih, Pamela.

ISBN:

9780761941903

9780761941910

Personal Author:

Odih, Pamela.

Publication Information:

Los Angeles ; London : SAGE, 2007.

Physical Description:

xii, 231 p. : ill. ; 24 cm.

Series:

Theory, culture & society

Theory, culture & society (Unnumbered)

Series Title:

Theory, culture & society

General Note:

Formerly CIP.

Abstract:

"This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET.

Subject Term:

Advertising.

Advertising -- Social aspects.

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023680495	659.1042 O.24A 2007	1	Searching... Unknown

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Summary

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times:

provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.