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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).
Available: Copies:
2. 
Cover image for MadScam : kick-ass advertising without the Madison Avenue price tag
MadScam : kick-ass advertising without the Madison Avenue price tag
MadScam : kick-ass advertising without the Madison Avenue price tag
by 
Parker, George, 1937-
Format: 
Books
Publication Date 
2007
Excerpt: 
MadScam : kick-ass advertising without the Madison Avenue price tag / Parker, George, 1937-
Available: Copies:
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