3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
Available: Copies:
2. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
Available: Copies:
3. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Material Type
Language
Publication Date
Subject
Item Available