Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Manager's guide to marketing, advertising, and publicity / Callen, Barry.

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity

Publicité.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

: Creating Buzz and Using Publicity

Publicité