7 Results Found
0000000IIE
1.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
2.
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
3.
by
Roberts, Kevin, 1949-
Format:
Books
Publication Date
2005
Excerpt:
Relationship marketing.
4.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
McGraw-Hill/Irwin series in marketing.
5.
by
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format:
Books
Publication Date
2004
Excerpt:
, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to
6.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
The McGraw-Hill/Irwin series in marketing
7.
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5