Search Results for Research -- Evaluation.

4 Results Found

0000IIE

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

Available: Copies:

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Available: Copies:

Tellis, Gerard J., 1950-

Format:

Electronic Resources

Publication Date

2004

Excerpt:

-- Evaluating experiments -- Field approach -- Econometric models -- Evaluation of the field approach -- Hybrid

Available: Copies:

Rossiter, John R.

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

Available: Copies:

	{displayName}	{count}
{error}