Search Results for Research -- Planning.

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Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

marketing communications planning -- Advertising agencies : organising creative work -- Strategy and

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising media planning.

Available: Copies:

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative

Available: Copies:

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

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Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and

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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

Available: Copies:

10.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

11.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and

Available: Copies:

12.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media

Available: Copies:

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