Search Results for Research -- Social Media

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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising -- Social aspects.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising media planning.

Available: Copies:

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision

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Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Mass-média.

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

technology must be partnered with solid fundamentals such as market research and media buying."--BOOK JACKET

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