Search Results for Research -- Social aspects.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and

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Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

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