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1. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
Available: Copies:
2. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
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