by
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format:
Books
Publication Date
1999
Excerpt:
-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications and promotion management