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1.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

Sales promotion.

Available: Copies:

2.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

3.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

4.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

5.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Sales promotion.

Available: Copies:

6.

Cover image for Nontraditional media in marketing and advertising

Nontraditional media in marketing and advertising

by

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Available: Copies:

7.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

8.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Available: Copies:

9.

Cover image for Advertising : an integrated marketing communication perspective

Advertising : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Sales promotion.

Available: Copies:

10.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

11.

Cover image for Integrated marketing communications in advertising and promotion

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

12.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

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Subject: Advertising.

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Author

Belch, George E. (George Edward), 1951-

(5)

Arens, William F.

(4)

Belch, Michael A.

(4)

Shimp, Terence A.

(4)

Andrews, J. Craig.

(2)

Burnett, John, 1944-

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Mulder, D. (Dalmé)

(2)

Van Heerden, Neels, 1957-

(2)

Wells, William, 1926-

(2)

Arens, Christian.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Blakeman, Robyn, 1958-

(1)

Cook, Gordon, 1948-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

O'Guinn, Thomas C.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Semenik, Richard J.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Tellis, Gerard J., 1950-

(1)

Theron, Catherine Mpolokeng.

(1)

Van Rooyen, Rob.

(1)

Weigold, Michael F., 1958-

(1)

Format

(21)

Electronic Resources

(1)

Item Category 1

Material Type

Language

(22)

Library

Shelf Location

Publication Date

Subject

Sales promotion.

(13)

Communication in marketing.

(12)

Direct marketing.

(4)

Advertising media planning.

(2)

(2)

(2)

(2)

Advertising -- South Africa.

(1)

Alternative mass media.

(1)

(1)

Branding (Marketing)

(1)

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Integriertes Management.

(1)

(1)

Marketing -- Management.

(1)

Marketing direct.

(1)

(1)

Message publicitaire.

(1)

Sales promotion -- South Africa.

(1)

Stratégie de marketing.

(1)

Ventes -- Promotion.

(1)

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