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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-Regulation by Advertisers and Agencies -- Self-Regulation by Trade Associations -- Self-Regulation by Businesses

Available: Copies:

There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Excerpt:

and other stories -- Forget the vision and the mission -- The race to self-destruction -- High

Available: Copies:

Controversies in contemporary advertising

Sheehan, Kim Bartel.

Format:

Books

Publication Date

2004

Excerpt:

-- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self

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The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Self-Directed. PR Is Other-Directed -- Advertising Dies. PR Lives -- Advertising Is Expensive. PR Is

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Age of propaganda : the everyday use and abuse of persuasion

Pratkanis, Anthony R.

Format:

Books

Publication Date

2002

Excerpt:

-- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do

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The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

somebody -- Advertising is self-directed. PR is other-directed -- Advertising dies. PR lives -- Advertising

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