Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving.

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

, ethical, and economical aspects of advertising and promotion -- Personal selling (online).

-of-purchase communications, and signage -- Personal selling.

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

direct marketing and personal selling -- Public relations, influencer marketing, and corporate