6 Results Found
000000IIE
1.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
3.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and
6.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
-- Ch. 12. Evaluation of Print Media -- Ch. 13. Support Media -- Ch. 14. Direct Marketing -- Ch. 15. The
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