Search Results for Social aspects.

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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising -- Social aspects.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

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Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising -- Social aspects.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and

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Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

marketing communication evolved -- 3. Social, ethical and regulatory aspects -- Part 2. How marketing

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics

Available: Copies:

Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- Social aspects.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Chapter 21: Regulation of Advertising and Promotion Chapter 22: Evaluating the Social, Ethical, and

Available: Copies:

10.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

aspects of advertising -- The scope of advertising : from local to global -- Marketing and consumer

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and

Available: Copies:

12.

Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising -- Social aspects.

Available: Copies:

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