Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics

Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media

What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory

advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and

the Social, Ethical, and Economic Aspects of Advertising and Promotion.

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

Mass-média.

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media