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1.

Cover image for Digital advertising

Digital advertising

Digital advertising

by

Gowpall, Yathika.

Format:

Books

Publication Date

2024

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Strategic creativity : a business field guide to advertising, branding, and design

Strategic creativity : a business field guide to advertising, branding, and design

by

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Principles of strategic communication

Principles of strategic communication

by

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students

Available: Copies:

5.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Advertising & promotion.

Advertising & promotion.

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for The concise encyclopedia of communication

The concise encyclopedia of communication

by

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for Youthnation : building remarkable brands in a youth-driven culture

Youthnation : building remarkable brands in a youth-driven culture

by

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for A comparative study between native advertising and display advertising on CNBCAfrica.com

A comparative study between native advertising and display advertising on CNBCAfrica.com

A comparative study between native advertising and display advertising on CNBCAfrica.com

by

Boshoff, L.

Format:

Manuscript

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Advertising.

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Author

Arens, William F.

(8)

Belch, George E. (George Edward), 1951-

(8)

Shimp, Terence A.

(8)

Belch, Michael A.

(6)

(6)

Semenik, Richard J.

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Clow, Kenneth E.

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burnett, John, 1944-

(2)

Burtenshaw, Ken.

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Felton, George, 1947-

(2)

(2)

Jones, John Philip.

(2)

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Mueller, Barbara, 1958-

(2)

Muller, Gordon, 1952-

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

(2)

Aitchison, Jim.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art Directors Club (New York, N.Y.)

(1)

Baptiste, Annie.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

Clark, Eric, 1937-

(1)

Cook, Gordon, 1948-

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Drewniany, Bonnie L.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

(1)

Gilbreath, Bob.

(1)

Gowpall, Yathika.

(1)

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jewler, A. Jerome.

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kinnear, Thomas C., 1943-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Landa, Robin, author.

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Marshall, Caroline.

(1)

Michael F. Weigold.

(1)

Monash University. Dept. of Marketing.

(1)

Mulder, D. (Dalmé)

(1)

Myers, Greg, 1954-

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas.

(1)

(1)

Ogilvy, David, 1911-1999.

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

Patnaik, Sandeep.

(1)

(1)

Postl, Christian.

(1)

(1)

Pratkanis, Anthony R.

(1)

(1)

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

(1)

Saunders, Dave, author

(1)

Schaefer, David H.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Sheehan, Kim Bartel.

(1)

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Shipka, Danny, 1967- author.

(1)

Sinclair, Roger.

(1)

Solomon, Robert.

(1)

Stafford, Marla R., 1960-

(1)

Sutherland, Max.

(1)

Sylvester, Alice K.

(1)

(1)

(1)

Thorson, Esther.

(1)

Van Rooyen, Rob.

(1)

Vanden Bergh, Bruce G.

(1)

Wales, Hugh G., author.

(1)

Warshaw, Martin R.

(1)

Warshaw, Martin R., author.

(1)

Weinreich, Len.

(1)

Whittall, Mary.

(1)

Wiedemann, Julius.

(1)

Williamson, Judith, 1954-

(1)

Winter, Willis L.

(1)

Wolff, Laetitia.

(1)

Wright, John Sherman, 1920-

(1)

Zeigler, Sherilyn K.

(1)

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Item Category 1

Material Type

Language

(145)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

Communication in marketing.

(29)

(28)

Sales promotion.

(26)

Advertising -- South Africa.

(13)

(12)

(12)

Branding (Marketing)

(10)

Advertising media planning.

(9)

(9)

Marketing -- Management.

(8)

Marketing -- South Africa.

(8)

(8)

(8)

Advertising campaigns.

(7)

Direct marketing.

(7)

Branding (Marketing) -- South Africa.

(6)

Mass media -- South Africa.

(6)

(5)

Public relations.

(5)

Advertising -- Social aspects.

(4)

Advertising copy.

(4)

Commercial art.

(4)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising media planning -- South Africa.

(3)

Commercial art -- Technique.

(3)

Handbooks and manuals.

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Advertising agencies.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Business communication.

(2)

Campagnes publicitaires -- Cas, Études de.

(2)

(2)

Consumers -- Attitudes.

(2)

Internet advertising.

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

(2)

Small business -- Marketing.

(2)

(1)

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising language.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Art publicitaire.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Commercial art -- United States.

(1)

(1)

Communication en marketing international.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

(1)

Computer graphics.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

(1)

Creative ability in business.

(1)

(1)

Cross-cultural studies.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Electronic books.

(1)

Entwicklungsländer.

(1)

Export marketing.

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing direct.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Odnosi z javnostmi.

(1)

Oglaševalski jezik.

(1)

Oral communication.

(1)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

(1)

Produits de marque.

(1)

(1)

Public opinion.

(1)

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Histoire.

(1)

Publicité internationale.

(1)

Publieke opinie.

(1)

Relations publiques.

(1)

Relationship marketing.

(1)

Sales promotion -- Management.

(1)

Sales promotion -- South Africa.

(1)

Small business -- Management.

(1)

St. Luke's (Firm)

(1)

Stratégie de marketing.

(1)

Südafrika (Staat)

(1)

Südafrika <Staat>

(1)

Target marketing.

(1)

Television in propaganda.

(1)

(1)

(1)

Ventes -- Promotion.

(1)

(1)

(1)

Werbewirtschaft -- Werbung -- Konsumentenverhalten.

(1)

(1)

(1)

Wit and humor in advertising.

(1)

Young adult consumers.

(1)

Young adults -- Attitudes.

(1)

Young adults -- Conduct of life.

(1)

(1)

youth-driven youth marketing ungdoms marketing ungdomsdrevet

(1)

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