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1. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
youth-driven youth marketing ungdoms marketing ungdomsdrevet
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2. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: The Target Audience: AKA "The WHO" -- The Target Audience in Action: A
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3. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by
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4. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
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5. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
McGraw-Hill series in marketing.
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6. 
Cover image for Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
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