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1. 
Cover image for Advertising is dead : long live advertising!
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount
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2. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and
Available: Copies:
3. 
Cover image for Advertising by design : creating visual communications with graphic impact
by 
Landa, Robin.
Format: 
Books
Publication Date 
2004
Excerpt: 
typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television
Available: Copies:
4. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
Available: Copies:
5. 
Cover image for Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times
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by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
1992
Excerpt: 
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials
Available: Copies:
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