by
Himpe, Tom.
Format:
Books
Publication Date
2006
Excerpt:
three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and
by
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Format:
Books
Publication Date
2004
Excerpt:
typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
by
Myers, Greg, 1954-
Format:
Books
Publication Date
1999
Excerpt:
, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times
by
Bovée, Courtland L.
Format:
Books
Publication Date
1992
Excerpt:
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials
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