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The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

The future of advertising : new media, new clients, new consumers in the post-television age /

Available: Copies:

Advertising creative : strategy, copy, design

Altstiel, Tom, author.

Format:

Books

Publication Date

2017

Excerpt:

-- Radio and television: interruptions that sell -- Websites: copy and content -- Socially mobile: reaching

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

Available: Copies:

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

television, cinema advertising, live mobile billboards, poster campaigns and many more. ; Checklists are

Available: Copies:

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Available: Copies:

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

-- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in

Available: Copies:

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

Contents note continued: Case Study: Dove's "Real Beauty" Campaign: From Print to Television to

Available: Copies:

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

-- HIV/AIDS and culture -- Television and radio in homes -- Telecommunications and the people -- Culture

Available: Copies:

10.

Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

Documentary television programs.

Available: Copies:

11.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount

Available: Copies:

12.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

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