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1. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Verbal Metaphor ; Postmodern Advertising ; Human Truth ; Grace Notes.
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2. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
advertising -- Human truth -- Grace notes.
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3. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- 2. Sweet, secret workings of advertising -- Myths about advertising effectiveness -- Truth about
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by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
-the-line" marketing techniques and why agencies who choose to ignore this emerging truth do so at their peril." "Among
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