10 Results Found Subscribe to search results
0000000000IIE
Print
1. 
Cover image for Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for
Available: Copies:
2. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
in business school. Featuring insightful conversations with creative experts, this book will earn a
Available: Copies:
3. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving
Available: Copies:
4. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication in action, suggested further reading, and practice test questions. Instructors will find an
Available: Copies:
5. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods
Available: Copies:
6. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
the limitations of the meeting -- 7.Make sure that everyone who will be attending the meeting is on
Available: Copies:
7. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Not A Good Idea? -- Case History: Your Phufkel -- 18. Don't Be Shy -- 19. Four Words That Will
Available: Copies:
8. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable
Available: Copies:
9. 
Cover image for Visual creativity : inspirational ideas for advertising, animation and digital design
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2004
Excerpt: 
game development will find a wealth of exercises and methods at their fingertips that will help them
Available: Copies:
10. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
communication theory and illustrated through numerous examples and case studies, this primer will serve as a
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Material Type
Language
Publication Date
Item Available