The South African advertising book : make the other half work too / Sinclair, Roger.

The South African advertising book : make the other half work too / Sinclair, Roger.

Which ad pulled best? : 50 case histories on how to write and design ads that work / Burton, Philip

place on the desks of executives, leaders, managers, and middle managers across industries, whose work

marketing communications planning -- Advertising agencies : organising creative work -- Strategy and

you'll see how good advertising is the result of hard work and careful planning. The comprehensive

techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how

. Themes include: producing innovative work, avoiding repetition, standing out in the market place

-- Why Are Single-Panel Cartoons Funny? -- Funny? Unfunny? How Cartoons Work -- Headline Swap: How Print

selling your work -- The student book -- Conclusion.

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect

-- 4. Where Are You Going? -- Case History: Ralston Purina's Hero Dog Food -- 5. Work Very Hard. Once