Kiss & sell : writing for advertising / Sawyer, Robert.

: synergy and integration -- Copy basics: get their attention and hold it -- Print: writing for reading

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

-- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

Business writing.