Title:
Air transportation : a management perspective
Author:
Wells, Alexander T.
ISBN:
9780534393847
Personal Author:
Edition:
5th ed.
Publication Information:
Belmont, CA : Thomson/Brooks/Cole, ©2004.
Physical Description:
xxii, 626 pages : illustrations ; 25 cm
Contents:
Preface -- 1. Aviation: an overview -- 2. Historical perspective -- 3. Air transportation: regulators and associations -- 4. The general aviation industry -- 5. The airline industry -- 6. Economic characteristics of the airlines -- 7. Airline management and organization -- 8. Forecasting methods -- 9. Airline passenger marketing -- 10. Airline pricing, demand, and output determination -- 11. Air cargo -- 12. Principles of airline scheduling -- 13. Fleet planning: the aircraft selection process -- 14. Airline labor relations -- 15. Airline financing -- 16. International aviation -- Appendix A. Career planning in aviation -- Glossary -- Photo Credits -- Index.