Determine the role and effect a brand champion has on a company's brand equity in the aviation industry
Title:
Determine the role and effect a brand champion has on a company's brand equity in the aviation industry
Author:
Bain, Gareth.
Personal Author:
Publication Information:
2012.
Physical Description:
114 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.