Communication design : principles, methods, and practice

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Title:

Author:

Frascara, Jorge.

ISBN:

9781581153651

Personal Author:

Frascara, Jorge.

Publication Information:

Physical Description:

207 pages : illustrations ; 23 cm

Contents:

A Description of the Field -- Design and Communication -- The Designer and Other Professionals -- "Graphic Design" versus "Visual Communication Design" -- The Presence of the Designer in the Message -- Information, Redundancy, and Noise -- Reality and Creativity -- Creativity and Communication -- Communication and Aesthetics -- The Main Purpose of Visual Communication Design -- Historical Context -- The Nineteenth Century -- The Twentieth Century -- The Design of Typefaces -- Design Principles: Functional Requirements -- Perception and Meaning -- Language and Signification -- Communication -- Aesthetics -- Methods and Planning -- Design Methods -- The Design Process -- The Practice: Professional Areas -- Design for Information -- Design for Persuasion -- Design for Education -- Design for Administration -- Elements and Systems -- Two Dimensions, Three Dimensions, and Movement -- Computer Technologies and Communication Design -- The Computer as a Production Tool -- Design for Electronic Media -- Culture and Society.

Abstract:

"This comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design."--Jacket.

Subject Term:

Commercial art.

Graphic arts.

Visual communication.

Art publicitaire.

Arts graphiques.

Communication visuelle.

Commercial art. (OCoLC)fst00869331

Graphic arts. (OCoLC)fst00946595

Visual communication. (OCoLC)fst01167997

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018346.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000005495	741.622 FRA	1	Searching... Unknown

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Summary

Graphic design students will get a firm grip on the theory and practice of communication design with this unique, comprehensive work.

Written by an expert on communication design with a versatile professional and theoretical training, the book inspires young designers to look beyond aesthetic concerns and develop an integrated, multi-dimensional understanding of this ever-changing field. The book is systematically divided into eight sections: a description of the field, historical context, the knowledge-base, economy & technology, methods & planning, areas of professional practice, computer technologies and communication design, and culture & society.

On the long path from idea to readerís/recipientís response. Students learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information, education, administration, and persuasion; what it means to design for noncommercial advertising, political and ideological propaganda, and much more.

Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design.