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1. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
Available: Copies:
2. 
Cover image for Marketing for tourism
Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product
Available: Copies:
3. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: 
Books
Publication Date 
2002
Excerpt: 
professionals and academics who bring their original research findings and first-hand experience of the tourism
Available: Copies:
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