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1. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
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2. 
Cover image for Managing organizational change : process, social construction and dialogue
Managing organizational change : process, social construction and dialogue
by 
Jabri, Muayyad.
Format: 
Books
Publication Date 
2012
Excerpt: 
interventions -- The role of communication in facilitating intervention -- Modes of intervention -- Depth of
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